Press

LAP press kit.

Everything a journalist, podcaster, or blogger needs to write about LAP accurately — facts about the company, downloadable wordmark, the screenshots policy until public beta, and the press contact email.

Facts

Quick facts.

Name
LAP — lap-coach.racing
Category
Driver-development surface for sim and real-world racing. Cross-platform capture, hand-curated coaching rules, per-driver development plans.
Stage
Pre-launch. Internal alpha at end of Month 1; closed private beta at end of Month 2; public beta at end of Month 3 (2026-07-23).
Pricing
Single consumer tier at €15 per month or €150 per year. Multi-seat pricing for racing schools and karting academies starts from €10 per seat per month, finalised in conversation.
Public beta launch
2026-07-23. Stripe billing live, Driver OS v1, sim↔real bridge MVP, marketing site standalone.
V1 release
2026-09-23. Android app, Apple Watch / WearOS companion, coaching library v1 (100+ rules), endurance events.

Founder

Built by a small founding team.

LAP is in pre-launch development, built and operated by a small founding team with hands-on involvement in sim and real-world track sessions across the calendar year.

A named founder profile, photograph, and direct biographical text land on this page ahead of the public beta launch on 2026-07-23. Research enquiries before then can reach the founder directly at the press email below.

Logos

LAP wordmark.

SVG wordmark, dark text on transparent background — places cleanly on white article layouts. Right-click to save, or use the link below.

LAP wordmark

Download wordmark (SVG, transparent)

Screenshots

Screenshots ship at public beta.

Application screenshots land on this page when the public beta goes live on 2026-07-23 — captured from the actual product running on real sessions, not synthesised mockups. Until then, the visual reference for what LAP looks like in the field is the OG imagery on the blog articles and the diagrammatic figures on /how-it-works.

Contact

Press contact.

Email [email protected] with subject "Press inquiry" and we will reply, usually within a working day. The same inbox routes sales, partnerships, and press; tag the subject so we triage cleanly.